kAfrica’s leading Digital TV entertainment platform, StarTimes
has announced the appointment of world football icon and
superstar, Kanu Nwankwo (OON) as its new brand
ambassador in Africa.
With the official announcement of a 3-year partnership deal
signed today in Lagos, Kanu becomes the new face of
StarTimes PayTV across 12 African markets where it
presently operates, including Nigeria, Tanzania,
Mozambique, South Africa, Kenya, DRC, Uganda and others.
The ex-international will feature in StarTimes brand
commercials, make special guest appearances at major
StarTimes events and assist in promoting the StarTimes
brand across Africa amongst other activities ahead of the
digital TV switch over.
Kanu would also be supported by another ex-international,
Mr. Jonathan Akpoborie who was also appointed as sports
programs strategist and celebrity guest analyst on live
shows. Akpoborie will feature as technical sports analyst on
various StarTimes live sports broadcast shows dishing out
insightful analysis and commentaries. Jonathan Akpoborie is
a former Nigerian football player who spent the majority of
his playing career in Germany.
Explaining the rationale for the choice of Kanu at the signing
and unveiling ceremony in Lagos, Chief Executive Officer of
StarTimes Nigeria, Mr. Jack Liu said StarTimes sought an
individual that has a strong acceptance by wide audience
across Africa.
“Given Kanu’s successes in international football, his
popularity is not limited to Nigeria alone but cuts across
most countries in Africa. Kanu is an inspiration to everyone
as his success represents a true Africa story; rising to
success against all odds. He is a star the man next door can
relate to” he said.
Jack remarked ‘With digital TV switch over in view, StarTimes
is making investment, harnessing resources and rallying
stakeholders towards guiding Nigerians and Africans
seamlessly into the new television era and connecting them
with others across the globe. We strive to connect more
with, inspire and excite our subscribers across Africa
towards digital television.’
An elated Kanu thanked StarTimes for considering him
worthy of being the company's ambassador.
“I am very happy to support and promote the StarTimes
brand as its brand ambassador in Africa. My goal is to see
Africa fully migrated to digital television broadcasting by
June 17, 2017 and I am glad to partner StarTimes in
achieving this.”
“Apart from being an ex-captain of the Super Eagles, Kanu is
the most highly-decorated African footballer, having won a
UEFA Champions League medal, a UEFA Cup medal, three FA
Cup Winners Medals and two African Player of the Year
awards amongst others. He is the only English Premier
League player to have won the UEFA Champions League,
UEFA Cup, Premier League, FA Cup and Olympic Gold Medal,
Jack enthused. ”
Kanu will also engage football enthusiasts with insightful live
commentaries as a celebrity analyst for the Bundesliga and
Serie A football games across Africa currently on the
StarTimes platform with exclusive broadcast rights.
StarTimes currently holds the exclusive broadcast rights
across Africa for Bundesliga, Serie A and Ligue 1. It currently
broadcasts exclusively the FIFA U-17 World Cup in Chile
showing from October 18 through November 8.
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